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Religions as brands : new perspectives on the marketization of religion and spirituality / edited by Jean-Claude Usunier and Jörg Stolz
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Religions as brands : new perspectives on the marketization of religion and spirituality / edited by Jean-Claude Usunier and Jörg Stolz

by Jena-Claude Usunier, Jorg Stolz

This interdisciplinary study explores the commoditisation of religion, examining how religious organisations operate as brands within a modern marketplace and investigating the links between consumer behaviour and the economics of religion.

Accession 7633 ISBN 9781409467557 Publisher Ashgate
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Curated Derived
Business Culture Economics Institutions Religion Social Sciences
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position_updated_at
2026-06-04 14:47
orientation
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spine_text
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LOCATION HISTORY
M:S3:19 2 Current vertical
6 days, 3 hours ago
M:S3:21 2 vertical
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M:S3:19 2 vertical
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Identity

name→ title
Religions as brands : new perspectives on the marketization of religion and spirituality / edited by Jean-Claude Usunier and Jörg Stolz
vernon_id
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accession_no→ accession_number
7633
vernon_slug
religions-as-brands-new-perspectives-on-the-marketization-of-religion-and-spirituality-edited-by-jean-claude-usunier-and-jorg-stolz

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On Shelf
location_name
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location_reason
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isbn_issn→ isbn (when valid)
9781409467557

Descriptive

production_date
2013
object_type
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object_status
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brief_description
During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is the consequence for society as a whole? This book brings together some of the best international specialists from marketing, sociology and economics in order to answer these and similar questions. The interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: the commoditization of religion, the link between religion and consumer behavior, and the economics of religion. By combining and cross-fertilizing these three fields, the book shows just what happens when religions become brands. -- Publisher

Subjects & people

authors→ author (initial fill only)
Jena-Claude Usunier, Jorg Stolz
tags→ tags
Religion, Social sciences, Civilisation, Associations, institutions, etc., Marketing, Industrial management, Management, Economics, Branding, Consumption (Economics), Demand (Economic theory), Supply and demand, Religious institutions
subject_people
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subject_objects
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Cover image

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