Skip to main content
M:N3:33 5
Edit position
Edit position

Last set 1 week, 1 day ago. Manual moves override automatic placement until the next shelfie/spine match.

Brand identity now!
Diagnose this book
Open in Vernon Browser

Brand identity now!

by Julius Wiedemann

An international reference examining over 150 brand identities, analysing the logos, imagery and strategic applications of major campaigns. It features case studies from leading global design offices for marketing and design professionals.

Accession 4289 ISBN 9783836515849 Publisher Taschen
Book Images
Reference and live side by side Hover to see live images
Reference
Brand identity now! spine
Brand identity now! cover
Live
Brand identity now! live spine
No live
Brand identity now! spine Brand identity now! live spine
Brand identity now! cover
No live
TAGS
Curated Derived
Art Business Communication Creativity Culture Design Economics Social Sciences Writing
CONNECTIONS
No connections
State
on_shelf
True
position_updated_at
2026-06-01 16:45
orientation
vertical
Details

Physical

binding_type
Hard Back
dimensions
none captured
spine_text
none captured

Metadata

Book form
LOCATION HISTORY
M:N3:33 5 Current vertical
1 week, 1 day ago
2 weeks ago
Book Location
Updated 1 week, 1 day ago
Vernon snapshot
View live

Frozen copy of Vernon's record from the last sync. Fields tagged flow back into the Pulse record.

Last synced 2026-05-21 08:30 (2 weeks, 6 days ago)

Identity

name→ title
Brand identity now!
vernon_id
8102
accession_no→ accession_number
4289
vernon_slug
brand-identity-now

Drives Pulse state

curr_loc_status→ on_shelf
On Shelf
location_name
Zone N3/Level 2 (Mezzanine)/Phrontisterion/MONA
location_reason
On Shelf
isbn_issn→ isbn (when valid)
9783836515849

Descriptive

production_date
2009
object_type
Books/Document genres/Information forms/Visual and Verbal Communication
object_status
Accessioned
brief_description
This brief record was created for storage and loan purposes only.

Subjects & people

authors→ author (initial fill only)
Julius Wiedemann
tags→ tags
Art, Arts, Graphic arts, Social sciences, Civilisation, Sociology, Communication, Marketing, Industrial management, Management, Design, Creation (Literary, artistic, etc.), Language and languages -- Etymology, Names, Advertising, Communication in marketing, Branding, Brand name products, Business names
subject_people
subject_objects

Cover image

vernon_cover_image_id→ cover_image
23770

Raw Vernon JSON

click to inspect

The source payload behind the snapshot above.

Use ⌘F to search once expanded.
{7 keys}
"slug": "brand-identity-now"
"opacObjectId": "8102"
"opacCollection": {1 keys}
"opacCollectionId": "1"
"imagesCollection": {2 keys}
"images": [1 items]
"[0]": {5 keys}
"imageId": "23770"
"cssColors": [4 items]
"[0]": {9 keys}
"hex": "2f4f4f"
"hue": 180
"rank": 1
"presence": 20.17
"colorName": "darkslategray"
"lightness": 25
"colorGroup": "gray"
"saturation": 25
"formattedColorName": "dark slate gray"
"[1]": {9 keys}
"hex": "bdb76b"
"hue": 56
"rank": 2
"presence": 26.4
"colorName": "darkkhaki"
"lightness": 58
"colorGroup": "yellow"
"saturation": 38
"formattedColorName": "dark khaki"
"[2]": {9 keys}
"hex": "c71585"
"hue": 322
"rank": 3
"presence": 16.88
"colorName": "mediumvioletred"
"lightness": 43
"colorGroup": "pink"
"saturation": 81
"formattedColorName": "medium violet red"
"[3]": {9 keys}
"hex": "5f9ea0"
"hue": 182
"rank": 4
"presence": 11.98
"colorName": "cadetblue"
"lightness": 50
"colorGroup": "blue"
"saturation": 25
"formattedColorName": "cadet blue"
"rawColors": [7 items]
"[0]": {6 keys}
"hex": "378786"
"hue": 179
"rank": 1
"presence": 20.17
"lightness": 37
"saturation": 42
"[1]": {6 keys}
"hex": "d2c380"
"hue": 49
"rank": 2
"presence": 26.4
"lightness": 66
"saturation": 47
"[2]": {6 keys}
"hex": "a63a7e"
"hue": 322
"rank": 3
"presence": 16.88
"lightness": 43
"saturation": 48
"[3]": {6 keys}
"hex": "deede5"
"hue": 148
"rank": 4
"presence": 11.56
"lightness": 90
"saturation": 29
"[4]": {6 keys}
"hex": "66978e"
"hue": 168
"rank": 5
"presence": 11.98
"lightness": 49
"saturation": 19
"[5]": {6 keys}
"hex": "e0aa3a"
"hue": 40
"rank": 6
"presence": 4.12
"lightness": 55
"saturation": 72
"[6]": {6 keys}
"hex": "c66288"
"hue": 337
"rank": 7
"presence": 8.9
"lightness": 58
"saturation": 46
"imageLabels": [10 items]
"[0]": {5 keys}
"count": 10019
"score": 80.89
"status": "auto_verified"
"imageLabel": "Rectangle"
"imageLabelId": 11
"[1]": {5 keys}
"count": 19411
"score": 80.35
"status": "auto_verified"
"imageLabel": "Font"
"imageLabelId": 12
"[2]": {5 keys}
"count": 19018
"score": 78.42
"status": "auto_verified"
"imageLabel": "Publication"
"imageLabelId": 23
"[3]": {5 keys}
"count": 3985
"score": 72.23
"status": "auto_verified"
"imageLabel": "Electric blue"
"imageLabelId": 49
"[4]": {5 keys}
"count": 15171
"score": 67.45
"status": "auto_verified"
"imageLabel": "Book"
"imageLabelId": 67
"[5]": {5 keys}
"count": 2009
"score": 66.28
"status": "auto_verified"
"imageLabel": "Brand"
"imageLabelId": 15
"[6]": {5 keys}
"count": 2193
"score": 65.04
"status": "auto_verified"
"imageLabel": "Magenta"
"imageLabelId": 30
"[7]": {5 keys}
"count": 3194
"score": 63.47
"status": "auto_verified"
"imageLabel": "Graphics"
"imageLabelId": 16
"[8]": {5 keys}
"count": 5351
"score": 60.79
"status": "auto_verified"
"imageLabel": "Advertising"
"imageLabelId": 71
"[9]": {5 keys}
"count": 1637
"score": 57.54
"status": "auto_verified"
"imageLabel": "Logo"
"imageLabelId": 19
"imageDerivatives": [6 items]
"[0]": {4 keys}
"url": "https://browser.mona.net.au/records/images/large/16405/1bdc5c575771a3c81d6bbe870ccdec2418611810.jpg"
"width": "595"
"height": "800"
"identifier": "LARGE"
"[1]": {4 keys}
"url": "https://browser.mona.net.au/records/images/medium/16405/1bdc5c575771a3c81d6bbe870ccdec2418611810.jpg"
"width": "297"
"height": "400"
"identifier": "MEDIUM"
"[2]": {4 keys}
"url": "https://browser.mona.net.au/records/images/nano/16405/1bdc5c575771a3c81d6bbe870ccdec2418611810.jpg"
"width": "26"
"height": "35"
"identifier": "NANO"
"[3]": {4 keys}
"url": "https://browser.mona.net.au/records/images/small/16405/1bdc5c575771a3c81d6bbe870ccdec2418611810.jpg"
"width": "112"
"height": "150"
"identifier": "SMALL"
"[4]": {4 keys}
"url": "https://browser.mona.net.au/records/images/tiny/16405/1bdc5c575771a3c81d6bbe870ccdec2418611810.jpg"
"width": "56"
"height": "75"
"identifier": "TINY"
"[5]": {4 keys}
"url": "https://browser.mona.net.au/records/images/xlarge/16405/1bdc5c575771a3c81d6bbe870ccdec2418611810.jpg"
"width": "892"
"height": "1200"
"identifier": "XLARGE"
"totalImages": 1
"objectSearchScore": 1.3121047
"opacObjectFieldSets": [40 items]
"[0]": {2 keys}
"identifier": "accession_no"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "4289"
"[1]": {2 keys}
"identifier": "name"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "Brand identity now!"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "title"
"value": "Brand identity now!"
"[2]": {2 keys}
"identifier": "other_name"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[3]": {2 keys}
"identifier": "artist_last_first"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "Wiedemann, Julius"
"[4]": {2 keys}
"identifier": "prod_pri_date"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "2009"
"opacObjectFieldAttributes": [2 items]
"[0]": {2 keys}
"key": "earliest_date"
"value": "2009-01-01Z"
"[1]": {2 keys}
"key": "latest_date"
"value": "2009-12-31Z"
"[5]": {2 keys}
"identifier": "prod_pri_date_notes"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[6]": {2 keys}
"identifier": "edition"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[7]": {2 keys}
"identifier": "brief_desc"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "This brief record was created for storage and loan purposes only."
"[8]": {2 keys}
"identifier": "measure_desc"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[9]": {2 keys}
"identifier": "credit_line"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[10]": {2 keys}
"identifier": "curr_loc_status"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "On Shelf"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "curr_loc_status:"On Shelf""
"[11]": {2 keys}
"identifier": "ob_status"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "Accessioned"
"[12]": {2 keys}
"identifier": "lender"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[13]": {2 keys}
"identifier": "copyright_owner"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[14]": {2 keys}
"identifier": "copyright_type"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[15]": {2 keys}
"identifier": "copyright_start"
"opacObjectFields": [0 items]
"[16]": {2 keys}
"identifier": "copyright_expiry"
"opacObjectFields": [0 items]
"[17]": {2 keys}
"identifier": "copyright_notes"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[18]": {2 keys}
"identifier": "curr_loc"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "Zone N3/Level 2 (Mezzanine)/Phrontisterion/MONA"
"[19]": {2 keys}
"identifier": "object_type"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "Books/Document genres/Information forms/Visual and Verbal Communication"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "object_type:"Books/Document genres/Information forms/Visual and Verbal Communication""
"[20]": {2 keys}
"identifier": "collection"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "Main Collection/Library"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "collection:"Main Collection/Library""
"[21]": {2 keys}
"identifier": "prod_pri_place"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "Cologne/Germany"
"[22]": {2 keys}
"identifier": "prod_pri_publisher"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "Taschen"
"[23]": {2 keys}
"identifier": "physical_notes"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "383 pgs"
"[24]": {2 keys}
"identifier": "language"
"opacObjectFields": [3 items]
"[0]": {1 keys}
"value": "English"
"[1]": {1 keys}
"value": "German"
"[2]": {1 keys}
"value": "French"
"[25]": {2 keys}
"identifier": "isbn_issn"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "9783836515849"
"[26]": {2 keys}
"identifier": "user_sym_1"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "658.8 BRA"
"[27]": {2 keys}
"identifier": "usual_loc_being"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "Zone N3/Level 2 (Mezzanine)/Phrontisterion/MONA"
"[28]": {2 keys}
"identifier": "subject_class"
"opacObjectFields": [5 items]
"[0]": {2 keys}
"value": "Design/Creation (Literary, artistic, etc.)/Art/Arts"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_class:"Design/Creation (Literary, artistic, etc.)/Art/Arts""
"[1]": {2 keys}
"value": "Graphic arts/Art/Arts"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_class:"Graphic arts/Art/Arts""
"[2]": {2 keys}
"value": "Brand name products/Business names/Names/Language and languages -- Etymology/Communication/Sociology/Social sciences/Civilisation"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_class:"Brand name products/Business names/Names/Language and languages -- Etymology/Communication/Sociology/Social sciences/Civilisation""
"[3]": {2 keys}
"value": "Branding/Marketing/Industrial management/Management"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_class:"Branding/Marketing/Industrial management/Management""
"[4]": {2 keys}
"value": "Advertising/Communication in marketing/Marketing/Industrial management/Management"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_class:"Advertising/Communication in marketing/Marketing/Industrial management/Management""
"[29]": {2 keys}
"identifier": "subject_date"
"opacObjectFields": [0 items]
"[30]": {2 keys}
"identifier": "subject_event"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[31]": {2 keys}
"identifier": "subject_period"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[32]": {2 keys}
"identifier": "subject_object"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[33]": {2 keys}
"identifier": "subject_person"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[34]": {2 keys}
"identifier": "subject_place"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[35]": {2 keys}
"identifier": "assoc_person"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[36]": {2 keys}
"identifier": "assoc_place"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[37]": {2 keys}
"identifier": "assoc_event"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[38]": {2 keys}
"identifier": "assoc_object"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[39]": {2 keys}
"identifier": "user_sym_9"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"relationshipsCollection": {2 keys}
"relationships": [1 items]
"[0]": {4 keys}
"relatedRecords": [1 items]
"[0]": {3 keys}
"slug": "julius-wiedemann"
"title": "Julius Wiedemann"
"relatedRecordId": "11269"
"relationshipId": "object_prod_pri_person"
"relatedRecordType": "person"
"totalRelatedRecords": 1
"totalRelationships": 1
Topics and Themes