Skip to main content
Unplaced
Edit position
Edit position

No position recorded yet. Picking a shelf here sets the manual override.

The hidden persuaders
Diagnose this book
Open in Vernon Browser

The hidden persuaders

by Vance Packard

No description yet.

Accession 36809 ISBN — Publisher Longmans, Green, and Co.
Book Images
Reference and live side by side Hover to see live images
Reference
The hidden persuaders cover
Live
No live
No live
No live
The hidden persuaders cover
No live
TAGS
Curated Derived
Culture Economics Social Sciences
CONNECTIONS
No connections
State
on_shelf
True
position_updated_at
never
orientation
unknown
Details

Physical

binding_type
Hard Back
dimensions
none captured
spine_text
none captured

Metadata

Book form
LOCATION HISTORY
No location history available for this book.
Vernon snapshot
View live

Frozen copy of Vernon's record from the last sync. Fields tagged → flow back into the Pulse record.

Last synced 2026-06-10 16:40 (6 hours, 9 minutes ago)

Identity

name→ title
The hidden persuaders
vernon_id
49404
accession_no→ accession_number
36809
vernon_slug
the-hidden-persuaders-vance-packard

Drives Pulse state

curr_loc_status→ on_shelf
On Shelf
location_name
Cabinet E3/Study/Level 1/Phrontisterion/MONA
location_reason
On Shelf
isbn_issn→ isbn (when valid)
No ISBN

Descriptive

production_date
1957, 1959
object_type
Books/Document genres/Information forms/Visual and Verbal Communication
object_status
Accessioned
brief_description
A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of "motivation research," the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. -- Amazon

Subjects & people

authors→ author (initial fill only)
Vance Packard
tags→ tags
Social sciences, Civilisation, Marketing, Industrial management, Management, Human behaviour, Advertising, Communication in marketing, Consumer behaviour
subject_people
—
subject_objects
—

Cover image

vernon_cover_image_id→ cover_image
61313

Raw Vernon JSON

click to inspect

The source payload behind the snapshot above.
Use ⌘F to search once expanded.
{7 keys}
"slug": "the-hidden-persuaders-vance-packard"
"opacObjectId": "49404"
"opacCollection": {1 keys}
"opacCollectionId": "1"
"imagesCollection": {2 keys}
"images": [1 items]
"[0]": {5 keys}
"imageId": "61313"
"cssColors": [3 items]
"[0]": {9 keys}
"hex": "000000"
"hue": 0
"rank": 1
"presence": 22.38
"colorName": "black"
"lightness": 0
"colorGroup": "gray"
"saturation": 0
"formattedColorName": "black"
"[1]": {9 keys}
"hex": "f5f5dc"
"hue": 60
"rank": 2
"presence": 66.33
"colorName": "beige"
"lightness": 91
"colorGroup": "white"
"saturation": 56
"formattedColorName": "beige"
"[2]": {9 keys}
"hex": "a9a9a9"
"hue": 0
"rank": 3
"presence": 5.71
"colorName": "darkgray"
"lightness": 66
"colorGroup": "gray"
"saturation": 0
"formattedColorName": "dark gray"
"rawColors": [7 items]
"[0]": {6 keys}
"hex": "0c1819"
"hue": 184
"rank": 1
"presence": 22.38
"lightness": 7
"saturation": 35
"[1]": {6 keys}
"hex": "f2eed8"
"hue": 50
"rank": 2
"presence": 66.33
"lightness": 89
"saturation": 50
"[2]": {6 keys}
"hex": "9fa297"
"hue": 76
"rank": 3
"presence": 5.71
"lightness": 61
"saturation": 5
"[3]": {6 keys}
"hex": "aaaea5"
"hue": 86
"rank": 4
"presence": 5.22
"lightness": 66
"saturation": 5
"[4]": {6 keys}
"hex": "f33735"
"hue": 0
"rank": 5
"presence": 0.33
"lightness": 58
"saturation": 88
"[5]": {6 keys}
"hex": "74847e"
"hue": 157
"rank": 6
"presence": 0.02
"lightness": 48
"saturation": 6
"[6]": {6 keys}
"hex": "827c64"
"hue": 48
"rank": 7
"presence": 0.0
"lightness": 45
"saturation": 13
"imageLabels": [7 items]
"[0]": {5 keys}
"count": 19125
"score": 81.95
"status": "auto_verified"
"imageLabel": "Publication"
"imageLabelId": 23
"[1]": {5 keys}
"count": 11816
"score": 79.14
"status": "auto_verified"
"imageLabel": "Poster"
"imageLabelId": 21
"[2]": {5 keys}
"count": 15266
"score": 79.01
"status": "auto_verified"
"imageLabel": "Book"
"imageLabelId": 67
"[3]": {5 keys}
"count": 4032
"score": 75.81
"status": "auto_verified"
"imageLabel": "Paper product"
"imageLabelId": 72
"[4]": {5 keys}
"count": 5368
"score": 71.17
"status": "auto_verified"
"imageLabel": "Advertising"
"imageLabelId": 71
"[5]": {5 keys}
"count": 5798
"score": 66.53
"status": "auto_verified"
"imageLabel": "Graphic design"
"imageLabelId": 17
"[6]": {5 keys}
"count": 12779
"score": 64.8
"status": "auto_verified"
"imageLabel": "Book cover"
"imageLabelId": 90
"imageDerivatives": [6 items]
"[0]": {4 keys}
"url": "https://browser.mona.net.au/records/images/large/44414/cdc9c80209549695bd3b51018da9d8f465f029b4.jpg"
"width": "538"
"height": "800"
"identifier": "LARGE"
"[1]": {4 keys}
"url": "https://browser.mona.net.au/records/images/medium/44414/cdc9c80209549695bd3b51018da9d8f465f029b4.jpg"
"width": "269"
"height": "400"
"identifier": "MEDIUM"
"[2]": {4 keys}
"url": "https://browser.mona.net.au/records/images/nano/44414/cdc9c80209549695bd3b51018da9d8f465f029b4.jpg"
"width": "24"
"height": "35"
"identifier": "NANO"
"[3]": {4 keys}
"url": "https://browser.mona.net.au/records/images/small/44414/cdc9c80209549695bd3b51018da9d8f465f029b4.jpg"
"width": "101"
"height": "150"
"identifier": "SMALL"
"[4]": {4 keys}
"url": "https://browser.mona.net.au/records/images/tiny/44414/cdc9c80209549695bd3b51018da9d8f465f029b4.jpg"
"width": "50"
"height": "75"
"identifier": "TINY"
"[5]": {4 keys}
"url": "https://browser.mona.net.au/records/images/xlarge/44414/cdc9c80209549695bd3b51018da9d8f465f029b4.jpg"
"width": "806"
"height": "1200"
"identifier": "XLARGE"
"totalImages": 1
"objectSearchScore": 1.3061129
"opacObjectFieldSets": [40 items]
"[0]": {2 keys}
"identifier": "accession_no"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "36809"
"[1]": {2 keys}
"identifier": "name"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "The hidden persuaders / Vance Packard"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "title"
"value": "The hidden persuaders / Vance Packard"
"[2]": {2 keys}
"identifier": "other_name"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[3]": {2 keys}
"identifier": "artist_last_first"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "Packard, Vance"
"[4]": {2 keys}
"identifier": "prod_pri_date"
"opacObjectFields": [2 items]
"[0]": {2 keys}
"value": "1957"
"opacObjectFieldAttributes": [2 items]
"[0]": {2 keys}
"key": "earliest_date"
"value": "1957-01-01Z"
"[1]": {2 keys}
"key": "latest_date"
"value": "1957-12-31Z"
"[1]": {2 keys}
"value": "1959"
"opacObjectFieldAttributes": [2 items]
"[0]": {2 keys}
"key": "earliest_date"
"value": "1959-01-01Z"
"[1]": {2 keys}
"key": "latest_date"
"value": "1959-12-31Z"
"[5]": {2 keys}
"identifier": "prod_pri_date_notes"
"opacObjectFields": [2 items]
"[0]": {1 keys}
"value": ""
"[1]": {1 keys}
"value": "reprint"
"[6]": {2 keys}
"identifier": "edition"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[7]": {2 keys}
"identifier": "brief_desc"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of "motivation research," the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. -- Amazon"
"[8]": {2 keys}
"identifier": "measure_desc"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[9]": {2 keys}
"identifier": "credit_line"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[10]": {2 keys}
"identifier": "curr_loc_status"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "On Shelf"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "curr_loc_status:"On Shelf""
"[11]": {2 keys}
"identifier": "ob_status"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "Accessioned"
"[12]": {2 keys}
"identifier": "lender"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[13]": {2 keys}
"identifier": "copyright_owner"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[14]": {2 keys}
"identifier": "copyright_type"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[15]": {2 keys}
"identifier": "copyright_start"
"opacObjectFields": [0 items]
"[16]": {2 keys}
"identifier": "copyright_expiry"
"opacObjectFields": [0 items]
"[17]": {2 keys}
"identifier": "copyright_notes"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[18]": {2 keys}
"identifier": "curr_loc"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "Cabinet E3/Study/Level 1/Phrontisterion/MONA"
"[19]": {2 keys}
"identifier": "object_type"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "Books/Document genres/Information forms/Visual and Verbal Communication"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "object_type:"Books/Document genres/Information forms/Visual and Verbal Communication""
"[20]": {2 keys}
"identifier": "collection"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "David Bowie's reading list/Special Collections/Library"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "collection:"David Bowie's reading list/Special Collections/Library""
"[21]": {2 keys}
"identifier": "prod_pri_place"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "London/England"
"[22]": {2 keys}
"identifier": "prod_pri_publisher"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "Longmans, Green, and Co."
"[23]": {2 keys}
"identifier": "physical_notes"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[24]": {2 keys}
"identifier": "language"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "English"
"[25]": {2 keys}
"identifier": "isbn_issn"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "No ISBN"
"[26]": {2 keys}
"identifier": "user_sym_1"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "659.1019 PAC"
"[27]": {2 keys}
"identifier": "usual_loc_being"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "Cabinet E3/Study/Level 1/Phrontisterion/MONA"
"[28]": {2 keys}
"identifier": "subject_class"
"opacObjectFields": [2 items]
"[0]": {2 keys}
"value": "Advertising/Communication in marketing/Marketing/Industrial management/Management"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_class:"Advertising/Communication in marketing/Marketing/Industrial management/Management""
"[1]": {2 keys}
"value": "Consumer behaviour/Human behaviour/Social sciences/Civilisation"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_class:"Consumer behaviour/Human behaviour/Social sciences/Civilisation""
"[29]": {2 keys}
"identifier": "subject_date"
"opacObjectFields": [0 items]
"[30]": {2 keys}
"identifier": "subject_event"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[31]": {2 keys}
"identifier": "subject_period"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[32]": {2 keys}
"identifier": "subject_object"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[33]": {2 keys}
"identifier": "subject_person"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[34]": {2 keys}
"identifier": "subject_place"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[35]": {2 keys}
"identifier": "assoc_person"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[36]": {2 keys}
"identifier": "assoc_place"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[37]": {2 keys}
"identifier": "assoc_event"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[38]": {2 keys}
"identifier": "assoc_object"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[39]": {2 keys}
"identifier": "user_sym_9"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"relationshipsCollection": {2 keys}
"relationships": [1 items]
"[0]": {4 keys}
"relatedRecords": [1 items]
"[0]": {3 keys}
"slug": "vance-packard"
"title": "Vance Packard"
"relatedRecordId": "38917"
"relationshipId": "object_prod_pri_person"
"relatedRecordType": "person"
"totalRelatedRecords": 1
"totalRelationships": 1