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Ethnicity, Inc. / John L. Comaroff and Jean Comaroff

This study examines the global commodification of ethnicity and the transformation of cultural identity into corporate enterprise. It explores how neoliberalism reshapes social groups through ethnic branding, intellectual property rights, and commercialised heritage.

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Accession Number: 28900

Site: Vernon O Content

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Binding Type: Hard Back

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Identity (Psychology)/Self Ethnicity/Group identity/Social psychology/Psychology

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