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Delivering the visitor experience : how to create, manage and develop an unforgettable visitor experience at your museum / Rachel Mackay

This study examines the evolution of museum visitor experiences, covering strategic planning, team building, and the application of theory to practice. It offers a framework for delivering engagement from initial development through to long-term operational management.

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Accession Number: 27521

Site: Vernon O Content

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Binding Type: Hard Back

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Art museum visitors/Museum visitors/Persons Museum visitors/Persons Museums -- Employees/Public institutions/Associations, institutions, etc. Museums/Public institutions/Associations, institutions, etc.

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