Skip to main content
G:N1:13 6
Edit position
Edit position

Last set 4 days, 22 hours ago. Manual moves override automatic placement until the next shelfie/spine match.

General Idea : Imagevirus
Diagnose this book
Open in Vernon Browser

General Idea : Imagevirus

by General Idea, Gregg Bordowitz

This study examines the Imagevirus project, which adapted Robert Indiana's LOVE logo to investigate the acronym AIDS as word and image. It analyses the project's use of viral transmission as an artistic tactic in public spaces during the global epidemic.

Accession 21757 ISBN 9781846380655 Publisher Afterall Books
Book Images
Reference and live side by side Hover to see live images
Reference
General Idea : Imagevirus spine
General Idea : Imagevirus cover
Live
General Idea : Imagevirus live spine
No live
General Idea : Imagevirus spine General Idea : Imagevirus live spine
General Idea : Imagevirus cover
No live
TAGS
Curated Derived
Art Linguistics Literature Medicine Motion Pictures Politics
CONNECTIONS
No connections
State
on_shelf
True
position_updated_at
2026-06-05 14:10
orientation
vertical
Details

Physical

binding_type
Hard Back
dimensions
none captured
spine_text
none captured

Metadata

Book form
LOCATION HISTORY
G:N1:13 6 Current vertical
1 week, 1 day ago
Book Location
Updated 4 days, 22 hours ago
Vernon snapshot
View live

Frozen copy of Vernon's record from the last sync. Fields tagged → flow back into the Pulse record.

Last synced 2026-05-28 16:00 (1 week, 5 days ago)

Identity

name→ title
General Idea : Imagevirus
vernon_id
32091
accession_no→ accession_number
21757
vernon_slug
general-idea-imagevirus-gregg-bordowitz

Drives Pulse state

curr_loc_status→ on_shelf
On Shelf
location_name
Zone N1/Level 1/Phrontisterion/MONA
location_reason
On Shelf
isbn_issn→ isbn (when valid)
9781846380655

Descriptive

production_date
2010
object_type
Books/Document genres/Information forms/Visual and Verbal Communication
object_status
Accessioned
brief_description
This brief record was created for storage and loan purposes

Subjects & people

authors→ author (initial fill only)
Gregg Bordowitz, General Idea
tags→ tags
Art, Arts, Art, Modern -- 20th century, Political activists, Political art, Words in art, Language and languages in art, HIV infections, AIDS (Disease), AIDS (Disease) in art
subject_people
General Idea
subject_objects
—

Cover image

vernon_cover_image_id→ cover_image
38852

Raw Vernon JSON

click to inspect

The source payload behind the snapshot above.
Use ⌘F to search once expanded.
{7 keys}
"slug": "general-idea-imagevirus-gregg-bordowitz"
"opacObjectId": "32091"
"opacCollection": {1 keys}
"opacCollectionId": "1"
"imagesCollection": {2 keys}
"images": [1 items]
"[0]": {5 keys}
"imageId": "38852"
"cssColors": [5 items]
"[0]": {9 keys}
"hex": "00ced1"
"hue": 181
"rank": 1
"presence": 43.64
"colorName": "darkturquoise"
"lightness": 41
"colorGroup": "blue"
"saturation": 100
"formattedColorName": "dark turquoise"
"[1]": {9 keys}
"hex": "ff0000"
"hue": 0
"rank": 2
"presence": 48.93
"colorName": "red"
"lightness": 50
"colorGroup": "red"
"saturation": 100
"formattedColorName": "red"
"[2]": {9 keys}
"hex": "778899"
"hue": 210
"rank": 3
"presence": 1.37
"colorName": "lightslategray"
"lightness": 53
"colorGroup": "gray"
"saturation": 14
"formattedColorName": "light slate gray"
"[3]": {9 keys}
"hex": "a52a2a"
"hue": 0
"rank": 4
"presence": 5.2
"colorName": "brown"
"lightness": 41
"colorGroup": "brown"
"saturation": 59
"formattedColorName": "brown"
"[4]": {9 keys}
"hex": "483d8b"
"hue": 248
"rank": 5
"presence": 0.42
"colorName": "darkslateblue"
"lightness": 39
"colorGroup": "purple"
"saturation": 39
"formattedColorName": "dark slate blue"
"rawColors": [7 items]
"[0]": {6 keys}
"hex": "0a617f"
"hue": 195
"rank": 1
"presence": 43.64
"lightness": 26
"saturation": 85
"[1]": {6 keys}
"hex": "d5080a"
"hue": 359
"rank": 2
"presence": 48.93
"lightness": 43
"saturation": 92
"[2]": {6 keys}
"hex": "c5c7c8"
"hue": 200
"rank": 3
"presence": 1.37
"lightness": 77
"saturation": 2
"[3]": {6 keys}
"hex": "663f3a"
"hue": 6
"rank": 4
"presence": 5.2
"lightness": 31
"saturation": 27
"[4]": {6 keys}
"hex": "544f8d"
"hue": 244
"rank": 5
"presence": 0.42
"lightness": 43
"saturation": 28
"[5]": {6 keys}
"hex": "cc5953"
"hue": 2
"rank": 6
"presence": 0.44
"lightness": 56
"saturation": 54
"[6]": {6 keys}
"hex": "29ac6c"
"hue": 150
"rank": 7
"presence": 0.0
"lightness": 41
"saturation": 61
"imageLabels": [7 items]
"[0]": {5 keys}
"count": 19412
"score": 85.13
"status": "auto_verified"
"imageLabel": "Font"
"imageLabelId": 12
"[1]": {5 keys}
"count": 403
"score": 80.45
"status": "auto_verified"
"imageLabel": "Aqua"
"imageLabelId": 114
"[2]": {5 keys}
"count": 3985
"score": 75.67
"status": "auto_verified"
"imageLabel": "Electric blue"
"imageLabelId": 49
"[3]": {5 keys}
"count": 2193
"score": 74.3
"status": "auto_verified"
"imageLabel": "Magenta"
"imageLabelId": 30
"[4]": {5 keys}
"count": 10019
"score": 68.57
"status": "auto_verified"
"imageLabel": "Rectangle"
"imageLabelId": 11
"[5]": {5 keys}
"count": 5578
"score": 57.95
"status": "auto_verified"
"imageLabel": "Pattern"
"imageLabelId": 24
"[6]": {5 keys}
"count": 5751
"score": 57.43
"status": "auto_verified"
"imageLabel": "Graphic design"
"imageLabelId": 17
"imageDerivatives": [6 items]
"[0]": {4 keys}
"url": "https://browser.mona.net.au/records/images/large/24671/2d1be1b634cebed9eb198ce542830f050705a0ce.jpg"
"width": "564"
"height": "800"
"identifier": "LARGE"
"[1]": {4 keys}
"url": "https://browser.mona.net.au/records/images/medium/24671/2d1be1b634cebed9eb198ce542830f050705a0ce.jpg"
"width": "282"
"height": "400"
"identifier": "MEDIUM"
"[2]": {4 keys}
"url": "https://browser.mona.net.au/records/images/nano/24671/2d1be1b634cebed9eb198ce542830f050705a0ce.jpg"
"width": "25"
"height": "35"
"identifier": "NANO"
"[3]": {4 keys}
"url": "https://browser.mona.net.au/records/images/small/24671/2d1be1b634cebed9eb198ce542830f050705a0ce.jpg"
"width": "106"
"height": "150"
"identifier": "SMALL"
"[4]": {4 keys}
"url": "https://browser.mona.net.au/records/images/tiny/24671/2d1be1b634cebed9eb198ce542830f050705a0ce.jpg"
"width": "53"
"height": "75"
"identifier": "TINY"
"[5]": {4 keys}
"url": "https://browser.mona.net.au/records/images/xlarge/24671/2d1be1b634cebed9eb198ce542830f050705a0ce.jpg"
"width": "846"
"height": "1200"
"identifier": "XLARGE"
"totalImages": 1
"objectSearchScore": 1.3189003
"opacObjectFieldSets": [40 items]
"[0]": {2 keys}
"identifier": "accession_no"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "21757"
"[1]": {2 keys}
"identifier": "name"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "General Idea : Imagevirus / Gregg Bordowitz"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "title"
"value": "General Idea : Imagevirus / Gregg Bordowitz"
"[2]": {2 keys}
"identifier": "other_name"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[3]": {2 keys}
"identifier": "artist_last_first"
"opacObjectFields": [2 items]
"[0]": {1 keys}
"value": "General Idea"
"[1]": {1 keys}
"value": "Bordowitz, Gregg"
"[4]": {2 keys}
"identifier": "prod_pri_date"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "2010"
"opacObjectFieldAttributes": [2 items]
"[0]": {2 keys}
"key": "earliest_date"
"value": "2010-01-01Z"
"[1]": {2 keys}
"key": "latest_date"
"value": "2010-12-31Z"
"[5]": {2 keys}
"identifier": "prod_pri_date_notes"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[6]": {2 keys}
"identifier": "edition"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[7]": {2 keys}
"identifier": "brief_desc"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "This brief record was created for storage and loan purposes"
"[8]": {2 keys}
"identifier": "measure_desc"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[9]": {2 keys}
"identifier": "credit_line"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[10]": {2 keys}
"identifier": "curr_loc_status"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "On Shelf"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "curr_loc_status:"On Shelf""
"[11]": {2 keys}
"identifier": "ob_status"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "Accessioned"
"[12]": {2 keys}
"identifier": "lender"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[13]": {2 keys}
"identifier": "copyright_owner"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[14]": {2 keys}
"identifier": "copyright_type"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[15]": {2 keys}
"identifier": "copyright_start"
"opacObjectFields": [0 items]
"[16]": {2 keys}
"identifier": "copyright_expiry"
"opacObjectFields": [0 items]
"[17]": {2 keys}
"identifier": "copyright_notes"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[18]": {2 keys}
"identifier": "curr_loc"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "Zone N1/Level 1/Phrontisterion/MONA"
"[19]": {2 keys}
"identifier": "object_type"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "Books/Document genres/Information forms/Visual and Verbal Communication"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "object_type:"Books/Document genres/Information forms/Visual and Verbal Communication""
"[20]": {2 keys}
"identifier": "collection"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "Main Collection/Library"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "collection:"Main Collection/Library""
"[21]": {2 keys}
"identifier": "prod_pri_place"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "London/England"
"[22]": {2 keys}
"identifier": "prod_pri_publisher"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "Afterall Books"
"[23]": {2 keys}
"identifier": "physical_notes"
"opacObjectFields": [2 items]
"[0]": {1 keys}
"value": "121 pages : illustrations (mostly colour) ; 21 cm."
"[1]": {1 keys}
"value": "Includes bibliographical references."
"[24]": {2 keys}
"identifier": "language"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "English"
"[25]": {2 keys}
"identifier": "isbn_issn"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "9781846380655"
"[26]": {2 keys}
"identifier": "user_sym_1"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "709.0407 GEN"
"[27]": {2 keys}
"identifier": "usual_loc_being"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "Zone N1/Level 1/Phrontisterion/MONA"
"[28]": {2 keys}
"identifier": "subject_class"
"opacObjectFields": [7 items]
"[0]": {2 keys}
"value": "AIDS (Disease) in art"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_class:"AIDS (Disease) in art""
"[1]": {2 keys}
"value": "AIDS (Disease)/HIV infections"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_class:"AIDS (Disease)/HIV infections""
"[2]": {2 keys}
"value": "Art, Modern -- 20th century"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_class:"Art, Modern -- 20th century""
"[3]": {2 keys}
"value": "Language and languages in art"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_class:"Language and languages in art""
"[4]": {2 keys}
"value": "Political activists"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_class:"Political activists""
"[5]": {2 keys}
"value": "Political art/Art/Arts"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_class:"Political art/Art/Arts""
"[6]": {2 keys}
"value": "Words in art"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_class:"Words in art""
"[29]": {2 keys}
"identifier": "subject_date"
"opacObjectFields": [0 items]
"[30]": {2 keys}
"identifier": "subject_event"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[31]": {2 keys}
"identifier": "subject_period"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "20th Century"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_period:"20th Century""
"[32]": {2 keys}
"identifier": "subject_object"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[33]": {2 keys}
"identifier": "subject_person"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "General Idea"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_person:"General Idea""
"[34]": {2 keys}
"identifier": "subject_place"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "Canada"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_place:"Canada""
"[35]": {2 keys}
"identifier": "assoc_person"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[36]": {2 keys}
"identifier": "assoc_place"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[37]": {2 keys}
"identifier": "assoc_event"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[38]": {2 keys}
"identifier": "assoc_object"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[39]": {2 keys}
"identifier": "user_sym_9"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"relationshipsCollection": {2 keys}
"relationships": [1 items]
"[0]": {4 keys}
"relatedRecords": [2 items]
"[0]": {3 keys}
"slug": "general-idea"
"title": "General Idea"
"relatedRecordId": "648"
"[1]": {3 keys}
"slug": "gregg-bordowitz"
"title": "Gregg Bordowitz"
"relatedRecordId": "35484"
"relationshipId": "object_prod_pri_person"
"relatedRecordType": "person"
"totalRelatedRecords": 2
"totalRelationships": 1
Topics and Themes