Skip to main content
Unplaced
Edit position
Edit position

No position recorded yet. Picking a shelf here sets the manual override.

Museum branding : how to create and maintain image, loyalty and support
Diagnose this book
Open in Vernon Browser

Museum branding : how to create and maintain image, loyalty and support

by Margot A. Wallace

This practical, step-by-step guide explains how to brand a museum department by department to help institutions establish a unique identity and stand out in a competitive cultural landscape.

Accession 1692 ISBN 9780759109933 Publisher Alta Mira
Book Images
Reference and live side by side Hover to see live images
Reference
Museum branding : how to create and maintain image, loyalty and support spine
Museum branding : how to create and maintain image, loyalty and support cover
Live
No live
No live
Museum branding : how to create and maintain image, loyalty and support spine
No live
Museum branding : how to create and maintain image, loyalty and support cover
No live
TAGS
Curated Derived
Business Culture Design Economics Institutions Museums
CONNECTIONS
No connections
State
on_shelf
True
position_updated_at
never
orientation
unknown
Details

Physical

binding_type
Hard Back
dimensions
none captured
spine_text
none captured

Metadata

Book form
LOCATION HISTORY
No location history available for this book.
Vernon snapshot
View live

Frozen copy of Vernon's record from the last sync. Fields tagged flow back into the Pulse record.

Last synced 2026-05-22 15:00 (2 weeks, 5 days ago)

Identity

name→ title
Museum branding : how to create and maintain image, loyalty and support
vernon_id
5585
accession_no→ accession_number
1692
vernon_slug
museum-branding-how-to-create-and-maintain-image-loyalty-and-support-margot-a-wallace

Drives Pulse state

curr_loc_status→ on_shelf
On Shelf
location_name
Zone N2/Level 2 (Mezzanine)/Phrontisterion/MONA
location_reason
On Shelf
isbn_issn→ isbn (when valid)
9780759109933

Descriptive

production_date
2006
object_type
Books/Document genres/Information forms/Visual and Verbal Communication
object_status
Accessioned
brief_description
From back cover: 'offers clear, practical advice on how to brand a museum department-by-department and step-by-step.

Subjects & people

authors→ author (initial fill only)
Margot A. Wallace
tags→ tags
Public institutions, Associations, institutions, etc., Marketing, Industrial management, Management, Museums, Branding
subject_people
subject_objects

Cover image

vernon_cover_image_id→ cover_image
18350

Raw Vernon JSON

click to inspect

The source payload behind the snapshot above.

Use ⌘F to search once expanded.
{7 keys}
"slug": "museum-branding-how-to-create-and-maintain-image-loyalty-and-support-margot-a-wallace"
"opacObjectId": "5585"
"opacCollection": {1 keys}
"opacCollectionId": "1"
"imagesCollection": {2 keys}
"images": [1 items]
"[0]": {5 keys}
"imageId": "18350"
"cssColors": [2 items]
"[0]": {9 keys}
"hex": "d2b48c"
"hue": 34
"rank": 1
"presence": 23.28
"colorName": "tan"
"lightness": 69
"colorGroup": "brown"
"saturation": 44
"formattedColorName": "tan"
"[1]": {9 keys}
"hex": "bdb76b"
"hue": 56
"rank": 2
"presence": 11.19
"colorName": "darkkhaki"
"lightness": 58
"colorGroup": "yellow"
"saturation": 38
"formattedColorName": "dark khaki"
"rawColors": [7 items]
"[0]": {6 keys}
"hex": "453f1e"
"hue": 50
"rank": 1
"presence": 65.01
"lightness": 19
"saturation": 39
"[1]": {6 keys}
"hex": "dedacc"
"hue": 46
"rank": 2
"presence": 23.28
"lightness": 83
"saturation": 21
"[2]": {6 keys}
"hex": "8d7e40"
"hue": 48
"rank": 3
"presence": 11.19
"lightness": 40
"saturation": 37
"[3]": {6 keys}
"hex": "9c9899"
"hue": 345
"rank": 4
"presence": 0.25
"lightness": 60
"saturation": 1
"[4]": {6 keys}
"hex": "ac9456"
"hue": 43
"rank": 5
"presence": 0.12
"lightness": 50
"saturation": 34
"[5]": {6 keys}
"hex": "a3a49e"
"hue": 70
"rank": 6
"presence": 0.08
"lightness": 63
"saturation": 3
"[6]": {6 keys}
"hex": "737464"
"hue": 63
"rank": 7
"presence": 0.08
"lightness": 42
"saturation": 7
"imageLabels": [1 items]
"[0]": {5 keys}
"count": 19019
"score": 69.27
"status": "auto_verified"
"imageLabel": "Publication"
"imageLabelId": 23
"imageDerivatives": [6 items]
"[0]": {4 keys}
"url": "https://browser.mona.net.au/records/images/large/13947/2b72b0b29cfcb80f9c619fe5cebe3cc4052355d0.jpg"
"width": "514"
"height": "800"
"identifier": "LARGE"
"[1]": {4 keys}
"url": "https://browser.mona.net.au/records/images/medium/13947/2b72b0b29cfcb80f9c619fe5cebe3cc4052355d0.jpg"
"width": "257"
"height": "400"
"identifier": "MEDIUM"
"[2]": {4 keys}
"url": "https://browser.mona.net.au/records/images/nano/13947/2b72b0b29cfcb80f9c619fe5cebe3cc4052355d0.jpg"
"width": "22"
"height": "35"
"identifier": "NANO"
"[3]": {4 keys}
"url": "https://browser.mona.net.au/records/images/small/13947/2b72b0b29cfcb80f9c619fe5cebe3cc4052355d0.jpg"
"width": "96"
"height": "150"
"identifier": "SMALL"
"[4]": {4 keys}
"url": "https://browser.mona.net.au/records/images/tiny/13947/2b72b0b29cfcb80f9c619fe5cebe3cc4052355d0.jpg"
"width": "48"
"height": "75"
"identifier": "TINY"
"[5]": {4 keys}
"url": "https://browser.mona.net.au/records/images/xlarge/13947/2b72b0b29cfcb80f9c619fe5cebe3cc4052355d0.jpg"
"width": "770"
"height": "1200"
"identifier": "XLARGE"
"totalImages": 1
"objectSearchScore": 1.3085885
"opacObjectFieldSets": [40 items]
"[0]": {2 keys}
"identifier": "accession_no"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "1692"
"[1]": {2 keys}
"identifier": "name"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "Museum branding : how to create and maintain image, loyalty and support / Margot A. Wallace"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "title"
"value": "Museum branding : how to create and maintain image, loyalty and support / Margot A. Wallace"
"[2]": {2 keys}
"identifier": "other_name"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[3]": {2 keys}
"identifier": "artist_last_first"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "Wallace, Margot A."
"[4]": {2 keys}
"identifier": "prod_pri_date"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "2006"
"opacObjectFieldAttributes": [2 items]
"[0]": {2 keys}
"key": "earliest_date"
"value": "2006-01-01Z"
"[1]": {2 keys}
"key": "latest_date"
"value": "2006-12-31Z"
"[5]": {2 keys}
"identifier": "prod_pri_date_notes"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[6]": {2 keys}
"identifier": "edition"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[7]": {2 keys}
"identifier": "brief_desc"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "From back cover: 'offers clear, practical advice on how to brand a museum department-by-department and step-by-step."
"[8]": {2 keys}
"identifier": "measure_desc"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[9]": {2 keys}
"identifier": "credit_line"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[10]": {2 keys}
"identifier": "curr_loc_status"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "On Shelf"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "curr_loc_status:"On Shelf""
"[11]": {2 keys}
"identifier": "ob_status"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "Accessioned"
"[12]": {2 keys}
"identifier": "lender"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[13]": {2 keys}
"identifier": "copyright_owner"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[14]": {2 keys}
"identifier": "copyright_type"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[15]": {2 keys}
"identifier": "copyright_start"
"opacObjectFields": [0 items]
"[16]": {2 keys}
"identifier": "copyright_expiry"
"opacObjectFields": [0 items]
"[17]": {2 keys}
"identifier": "copyright_notes"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[18]": {2 keys}
"identifier": "curr_loc"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "Zone N2/Level 2 (Mezzanine)/Phrontisterion/MONA"
"[19]": {2 keys}
"identifier": "object_type"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "Books/Document genres/Information forms/Visual and Verbal Communication"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "object_type:"Books/Document genres/Information forms/Visual and Verbal Communication""
"[20]": {2 keys}
"identifier": "collection"
"opacObjectFields": [1 items]
"[0]": {2 keys}
"value": "Main Collection/Library"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "collection:"Main Collection/Library""
"[21]": {2 keys}
"identifier": "prod_pri_place"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "Lanham/Maryland/United States of America"
"[22]": {2 keys}
"identifier": "prod_pri_publisher"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "Alta Mira"
"[23]": {2 keys}
"identifier": "physical_notes"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "x, 193 pages : illustrated ; 23 cm."
"[24]": {2 keys}
"identifier": "language"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "English"
"[25]": {2 keys}
"identifier": "isbn_issn"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "9780759109933"
"[26]": {2 keys}
"identifier": "user_sym_1"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "069 WAL"
"[27]": {2 keys}
"identifier": "usual_loc_being"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": "Zone N2/Level 2 (Mezzanine)/Phrontisterion/MONA"
"[28]": {2 keys}
"identifier": "subject_class"
"opacObjectFields": [4 items]
"[0]": {2 keys}
"value": "Museums/Public institutions/Associations, institutions, etc."
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_class:"Museums/Public institutions/Associations, institutions, etc.""
"[1]": {2 keys}
"value": "Branding/Marketing/Industrial management/Management"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_class:"Branding/Marketing/Industrial management/Management""
"[2]": {2 keys}
"value": "Management"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_class:"Management""
"[3]": {2 keys}
"value": "Marketing/Industrial management/Management"
"opacObjectFieldAttributes": [1 items]
"[0]": {2 keys}
"key": "search"
"value": "subject_class:"Marketing/Industrial management/Management""
"[29]": {2 keys}
"identifier": "subject_date"
"opacObjectFields": [0 items]
"[30]": {2 keys}
"identifier": "subject_event"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[31]": {2 keys}
"identifier": "subject_period"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[32]": {2 keys}
"identifier": "subject_object"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[33]": {2 keys}
"identifier": "subject_person"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[34]": {2 keys}
"identifier": "subject_place"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[35]": {2 keys}
"identifier": "assoc_person"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[36]": {2 keys}
"identifier": "assoc_place"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[37]": {2 keys}
"identifier": "assoc_event"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[38]": {2 keys}
"identifier": "assoc_object"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"[39]": {2 keys}
"identifier": "user_sym_9"
"opacObjectFields": [1 items]
"[0]": {1 keys}
"value": ""
"relationshipsCollection": {2 keys}
"relationships": [1 items]
"[0]": {4 keys}
"relatedRecords": [1 items]
"[0]": {3 keys}
"slug": "margot-a-wallace"
"title": "Margot A. Wallace"
"relatedRecordId": "9467"
"relationshipId": "object_prod_pri_person"
"relatedRecordType": "person"
"totalRelatedRecords": 1
"totalRelationships": 1
Topics and Themes