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Campaign Inc. : how leadership and organization propelled Barack Obama to the White House
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Campaign Inc. : how leadership and organization propelled Barack Obama to the White House

by Henry F. De Sio

This account examines the organisational structure and leadership of Barack Obama's 2008 presidential campaign. It explores how the operation functioned as a billion-dollar start-up, using a business model to manage growth and secure electoral victory.

Accession 16772 ISBN 9781609382698 Publisher University of Iowa Press
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TAGS
Curated Derived
Culture Political Science Politics Power Social Sciences Success
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Identity

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Campaign Inc. : how leadership and organization propelled Barack Obama to the White House
vernon_id
26089
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16772
vernon_slug
campaign-inc-how-leadership-and-organization-propelled-barack-obama-to-the-white-house-henry-f-de-sio-jr

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2014
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brief_description
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Subjects & people

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Henry F. De Sio
tags→ tags
Political science, Social sciences, Civilisation, Political campaigns, Politics, Practical, Elections, Presidents -- Election
subject_people
Barack Obama (American, b.1961), Joseph R. Biden, Jr (American, b.1942), John McCain (American, b.1936, d.2018), Sarah Palin (American, b.1964)
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