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The influential mind : what the brain reveals about our power to change others
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The influential mind : what the brain reveals about our power to change others

by Tali Sharot

An investigation into the neuroscience and psychology of human influence, examining why traditional methods of persuasion often fail. It explores how understanding the brain's internal mechanisms can help effectively change beliefs and behaviours.

Accession 12851 ISBN 9781408706060 Publisher Little, Brown and Company
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TAGS
Curated Derived
Change Crime Culture Economics Life Sciences Philosophy Psychology Science Social Sciences The Brain The Mind Work
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on_shelf
True
position_updated_at
2026-06-13 09:16
orientation
vertical
position_confidence
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Details

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Hard Back
dimensions
200.00 (H) × 134.00 (W) × 19.00 (T) mm
spine_text
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Metadata

Book form
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Identity

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The influential mind : what the brain reveals about our power to change others
vernon_id
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12851
vernon_slug
the-influential-mind-what-the-brain-reveals-about-our-power-to-change-others-tali-sharot

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isbn_issn→ isbn (when valid)
9781408706060

Descriptive

production_date
2017
object_type
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brief_description
. Many of these instincts-from trying to scare people into action, to insisting the other is wrong or attempting to exert control-are ineffective, because they are incompatible with how the mind operates. The principle idea of this book is that an attempt to change will be successful if it is well-matched with the core elements that govern how our brain works. Sharot unveils the hidden power of influence, good and bad, and enables us to identify instances in which we fall prey to delusions. The book searches deep below the surface, relying on the latest research in neuroscience and psychology-to provide new insight into human behaviour.

Subjects & people

authors→ author (initial fill only)
Tali Sharot
tags→ tags
Science, Psychology, Life sciences, Philosophy, Social sciences, Civilisation, Sociology, Social history, Management, Change, Ontology, Neurophysiology, Neurobiology, Neurosciences, Medical sciences, Forecasting, Economic forecasting, Social change, Organisational change, Neuropsychology, Influence (Psychology)
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