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Marketing on the internet : a guide for tourist attractions
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Marketing on the internet : a guide for tourist attractions

by Pierre Benckendorff, James Cook University

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Accession 1238 ISBN — Publisher James Cook University
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Computer Science Culture Economics Engineering Science Service Industries Social Sciences Technology
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Identity

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Marketing on the internet : a guide for tourist attractions
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vernon_slug
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brief_description
[This] report develops a detailed overview of the Internet as a marketing medium and investigates its applicability to the tourism industry and to the attraction sector in particular. --executive summary.

Subjects & people

authors→ author (initial fill only)
James Cook University, Pierre Benckendorff
tags→ tags
Science, Social sciences, Civilisation, Sales promotion, Marketing, Industrial management, Management, Economics, Industries, Engineering, Technology, Computer systems, Computer programming, Electronic data processing, Computers, Electronics, Electrical engineering, Electronic systems, Communication in marketing, Service industries, Tourism, Internet, Wide area networks (Computer networks), Computer networks, Web sites -- Design, Web site development, Internet programming
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